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Newspaper website users vs. non users
| Newspaper website users | Non-newspaper website users | |
| Average HH income | $73,200 | $65,900 |
| Have a college degree | 52% | 35% |
| Are employed | 90% | 72% |
| Hours spent online weekly | 19 | 9.4 |
| Check news daily | 63% | 16% |
| Comparison shop online | 75% | 39% |
| Shopped online | 91% | 58% |
| Bought online | 89% | 56% |
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