8 Steps to a Successful Direct Marketing Campaign

1. Campaign Goal - What is the specific objective of this campaign?
First we work with you to determine what the goals of your Direct Mail campaign will be. Common goals are, New Customer Acquisition, Customer retention, Generate Sales and Orders, Customer Relations, Brand Recognition, Sales Leads, Information/Survey and many more.

2. List Select - Who is the target audience?
Selecting the proper list criteria is critical to the success of any Direct Mail campaign. Our staff of professionals can assist you with determining the criteria that best suits your campaign needs.

3. Format/Product - Simple or Complex? Large or Small? Letter, Postcard or Self-Mailer?
Which product will present your campaign in a results oriented, cost-effective manner? With so many options available, it can be very confusing and difficult. Our staff will assist you in selecting the product that will give you "the most bang for your buck". From postcards to envelope packages to self-mailers, we have a large selection of products to choose from.

4. Creative - Color? Graphics? Who is the target audience? What is that offer?
Your creative is a key factor in the success of your Direct Mail campaign. The creative is the communication between you and the customer. Keep in mind, Direct Mail is a targeted medium, successful creative should be matched to the target audience.

5. Copy - What makes your product or service unique?
What is the "message"? Is there an offer? Is there a call to action? What are the benefits? What sets you apart from your competitors? These are some of the questions you will need to answer before preparing your copy. Once again, who is target audience? Does your copy match your target?

6. Mailing - How can I minimize my Postage expense?
The USPS offers discounts based on numerous criteria. We will analyze the options to insure the most cost-effective way to mail your campaign. From list management to drop shipments, we will get you the lowest rate based on your mailing needs.

7. Tracking Results - What type of response did your campaign create?
We can provide a tracking service to measure the response rate of your campaign. We can also profile who the respondents are which will assist you in determining criteria for future campaigns. Tracking can only be performed on campaigns that require the customer to return the mailing piece.

8. Campaign Management - How should I utilize future Direct Mail campaigns?
Our staff of professionals can assist you with your Campaign Management. We will assist you with the development of a Marketing Plan to insure continued success of your business. As a business partner, we take interest in your business and your success.