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A Compelling Market

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Consistently ranked among America’s best small cities, best places to retire and best places to do business, Sarasota is the heart of the Sarasota/Bradenton/Venice market – one of the 10 wealthiest major metro markets in the country.
With more than 700,000 people, this sparkling slice of Gulf Coast is Florida’s fifth largest market. Stretching south from Tampa Bay through Sarasota and Manatee counties, it continues to lure people with its outstanding quality of life.
Among the 10 largest markets in the state, it ranks first in per capita income and second in consumer spending. In the last five years, households with incomes of $100,000 or more grew 45% and now account for one of every six adults. It also is the nation’s oldest major metro market, but in the last five years, has added children faster than retirees.
The Herald-Tribune Media Group chronicles this dynamic world every day, helping local people and local businesses build a prosperous future.

Source: Nielsen Market Demographics, 2009

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View the 2010 Market Profile.


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View the latest annual circulation report from the Audit Bureau of Circulations.

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