The Market
Consistently ranked among America's best small cities, best places to retire and best places to do business, Sarasota is the heart of the Sarasota/Manatee/Charlotte market - one of the 20 wealthiest in the country.
With more than 800,000 people, this sparkling slice of the Gulf Coast stretching from Tampa Bay south to Charlotte Harbor continues to lure people with its outstanding quality of life and economic opportunity.
Sarasota/Manatee/Charlotte is Florida's fifth largest market, with 1,500 new people pouring in each month. Long a destination for well-heeled retirees, the tri-county market is growing at double the national rate - but the dynamic economy is attracting young, working people even faster.
In the last five years, the number of jobs grew three times as fast as the population. Household incomes of $100,000 or more grew twice as fast as the national average. With baby boom retirement just over the horizon, the pace is poised to accelerate, making the market more appealing than ever.
The Herald-Tribune Media Group chronicles this vibrant world every day, helping local people and local businesses build a prosperous future.
Source: Demographics USA, 2007
Learn More About:
View the 2009 Market Profile.
View the 2009 Market Guide.
View full Herald-Tribune advertising zone map with zip codes.
View all zip code profiles with key demographics.
View the latest annual circulation report from the Audit Bureau of Circulations.
