Direct Marketing

Delivering Consumers, Building Relationships

Herald-Journal Direct is a reliable, creative and cost effective database marketing solution for your business with individualized service. Direct marketing targets your most likely customers. It can build brand awareness and prompt a response; it also allows you to interact with the customer, have a conversation and build a relationship.

Herald-Journal Direct will develop a list of both subscribers and non-subscribers who fit your target audience and develop a direct marketing campaign that will work for you. We offer a turn key database marketing service, strategic planning, campaign development, and media options. We will assess your needs and recommend an individualized approach to meet your business needs.

The Herald-Journal has served the market since 1843. We are the leading provider of local news and advertising. That is something no other direct marketer can offer. We know your business and your customer. Let Herald-Journal Direct be your one-stop-shop for direct marketing.

Eight Steps to a Successful Direct Marketing Campaign
Direct Marketing Glossary
Who Are the Best Targets for My Business?